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![How Scavengers is launching across multiple platforms and stores with cross-play](https://uploads.gamedev.net/tutorials/monthly_2021_07/large.2a78ac335ea64f53ba9db79289db8869.IMP010_IMS-Story3_Display-Ads_A_AW_Native_1200x627px.jpg)
Not only do games without cross-play exclude a huge chunk of their target audience, which means lost marketing and sales potential for game studios relying on recuperating the massive expense of making them. Omitting cross-play negatively impacts gameplay, too.
The most obvious downside is gamers ca…
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