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![4 Mind-Boggling WebAR Experiments That Push the Bounds of Physics and Tech](https://cdn-images-1.medium.com/max/1024/1*_n1wA_cNQ7XyMBfuUcdgQg.png)
Augmented reality transforms the real world into a multi-dimensional extension of the digital. This blending of the two worlds can make the everyday suddenly extraordinary, and innovative companies are leveraging this new layer of reality to create experiments on the bleeding edge of science and te…
![8th Wall Now Works Across All Major iOS Apps Including Instagram, Snapchat and More](https://cdn-images-1.medium.com/max/1024/1*kVDC5F8MjPvUqycE683hdw.png)
The massive reach and frictionless experience you know and love about 8th Wall WebAR just got even better! With the new iOS 14.3 update, which brings camera access to WKWebView, your WebAR experiences now work in all maj…
![A Week in WebAR Holiday 2020 Edition–Westfield Malls, The Good Crisp Company, Patrón and Dior](https://cdn-images-1.medium.com/max/1024/1*0YHviO9Gw5jVLPHmae7C_A.jpeg)
It’s the most wonderful time of the year and this festive season brands are …
![A Week in WebAR–Celebrity Edition: Snoop Dogg, Sam Smith, Rita Ora, Craig David and More](https://cdn-images-1.medium.com/max/1024/1*4cNgb6vdHmQ0u4RmQXrj7A.png)
Augmented reality can bring musicians and actors directly to their fans, to create an authentic and memorable experience akin to an intimate concert venue or a live performance. By transformin…
![A Week in WebAR: Fashion Edition — Vogue, Dior, KHAITE, Mulberry and More](https://cdn-images-1.medium.com/max/1024/0*UDiCnnB0O-Uo9n1N.jpeg)
Augmented Reality has become quite in…
![Make Your Product the Star of WebAR With Image Targets + World Tracking](https://cdn-images-1.medium.com/max/1024/1*O8fG42RZ1FvWrRdC24k-OA.png)
Augmented reality is a powerful technology which uses our own reality as a canvas to transform everyday places, faces and things into something new and extraordinary. With Image Target augmented reality, the physi…
![Introducing 8th Wall “Live Learning” Sessions](https://cdn-images-1.medium.com/max/1024/1*ILRgE3mUuAougCo_5gVk_w.png)
Beginning November 11th through December 2nd, join the 8th Wall team for a weekly Live Learning session every Wednesday at 10am PST for tips, tricks and insights on building with 8th Wall, followed by a live Q&A. During th…
![A Week in WebAR: Halloween 2020 Edition | Nextdoor, Ferrara + Ghostbusters, McDonald’s and…](https://cdn-images-1.medium.com/max/1024/1*brbR9xytpph7VpebJpS9JA.jpeg)
Even though most trick-or-treaters are stay…
![A Week in WebAR: Nike, LEGO and McDonald’s Sweden](https://cdn-images-1.medium.com/max/1024/1*yJwcbJVRAr7uVVg9gsmy2Q.jpeg)
Nike partnered with volumetric video agency Omnivor to create “Nike Virtual View,” a feature that lets shoppers …
![A Week in WebAR: B2B Edition](https://cdn-images-1.medium.com/max/1024/1*tYEwqixb-v4jzIlYlNAFfQ.jpeg)
This week we’re looking at a rapidly expanding use case for WebAR: B2B Marketing. With sales processes disrupted by COVID, …
![Introducing 8th Wall Curved Image Targets](https://cdn-images-1.medium.com/max/1024/1*DjyCX9bdufcdNf4CXv5zyA.jpeg)
We are extremely pleased to announce the launch of 8th Wall Curved Image Targets, providing developers with new tools to br…
Depthkit Cinema software allows you to capture high resolution volumetric videos from anywhere. When paired with 8th Wall, you can create a WebAR experience that works on all devices, no app needed. Here’s how:
Step 1. Capture a v…![A Week in WebAR: Porsche, Saatchi Art, Burger King UK](https://cdn-images-1.medium.com/max/1024/0*as17OaroOPLH84St.png)
This week we’re examining 8th Wall powered WebAR activations that recently launched across four…
![A Week in WebAR: Automotive Edition](https://cdn-images-1.medium.com/max/1024/1*AgmDtDfjCK8pcvenvA4QRw.jpeg)
This Week in WebAR we’re exploring different ways that agencies and automotive brands are using web-based augmented reality to bring the car showroom directly to customers, making the shopping experience easier than ever. With high resolution, photor…
![A Week in WebAR: Netflix’s Cursed, Siduri Wines and Müller Milchreis](https://cdn-images-1.medium.com/max/1024/1*bn_QsNKHDFTk_gVUdMBntQ.png)
To mark the debut of its new show, Cursed, Netflix is using WebAR to give users the ability to virtually conjure roots and lightning, receive th…
![Announcing In-Browser Video Recording](https://cdn-images-1.medium.com/max/1024/1*-SNdDRsrtbJ0p7Aolb7aNw.png)
Your WebAR experiences are about to go viral! ?
Today we are excited to announce the release of our Video Recording feature which can be added to any 8th Wall project to let your users capture and share their experience.
When you add Video Re…
![Measuring Augmented Reality Experiences](https://cdn-images-1.medium.com/max/1024/1*CjklfvNY_K9e3k1X-2uLOw.png)
Augmented reality offers a brand new way for people to engage with digital content. This type of engagement is dramatically different from the views and clicks we are used to today; but this should come as no surprise seeing AR represen…
![3 WebAR Tools You Can Use Today to Social Distance Safely](https://cdn-images-1.medium.com/max/1024/1*SC5zWisNB5_sae8Yhabo2Q.jpeg)
Around the world, as shelter-in-place protocols begin to ease and people slowly step out of their homes, we’re urged to maintain a safe distance of 6ft (or at least 1.5 meters) from one anothe…
![Introducing 8th Wall Face Effects](https://cdn-images-1.medium.com/max/1024/1*lTjuX4zbyB1_DZYy4QPr7Q.png)
I am extremely excited to announce the launch of 8th Wall Face Effects.
With the rollout of Release 14, we are equipping developers with new web development tools to create unique, interactive and real-time face filters tha…
![A Week in WebAR: 2020 Auggie Awards Edition](https://cdn-images-1.medium.com/max/1024/1*60q1SKjqBR4yQiTO24kQiA.png)
With AWE 2020 Online right around the corner, we’d like to recognize our talented partners’ WebAR projects that have been nominated for various Auggie Awards. Vote for your favorites to help them take home an Auggie! Her…
![A Week in WebAR: Hologram Edition](https://cdn-images-1.medium.com/max/1024/1*vSqOHZq1zbuJnElKDxX1BA.png)
To celebrate the release of our new MRCS Hologram project template (which makes it way easier to create WebAR holograms), we’ve dedicated this Week in WebAR exclusively to…
![Introducing Inline AR](https://cdn-images-1.medium.com/max/1024/1*h78L0uTAH6sEvhqE2g_VMg.png)
8th Wall has become synonymous with WebAR, powering hundreds of commercial WebAR websites across the world. Our SDK provides instant surface detection, 6DoF world tracking and image target detection to the browser, allowing developers to…
![Holograms Are Here: Announcing Our End-to-End WebAR Hologram Solution](https://cdn-images-1.medium.com/max/1024/1*9WQ56x0Q6E1cH9ybffrY3A.png)
Holograms are in high demand as brands and organizations turn to …
![Advertising Enters the Next Dimension](https://cdn-images-1.medium.com/max/1024/1*bzP_Z__W1187vokMkJlgiA.jpeg)
How Augmented Reality and Virtual Reality are Evolving Advertising Strategies Today
Picture it, it’s 1994. Ace of Base’s “The Sign” was topping the charts, Disney’s The Lion King was the highest grossing film and on the cover of Time Magazine was the next big thing — the internet. It was also the y…
![A Week in WebAR: Nike, New Zealand Stoneleigh Wine and Sberbank of Russia](https://cdn-images-1.medium.com/max/960/1*CReoXDxDwnGxKzoGRSHyGg.png)
To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a…
![A Week in WebAR: Nike, New Zealand Stoneleigh Wine and Sperbank of Russia](https://cdn-images-1.medium.com/max/960/1*CReoXDxDwnGxKzoGRSHyGg.png)
To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a…
![WebAR While You WFH](https://cdn-images-1.medium.com/max/1024/1*0fn9arodLRyXKfBdBrFAYA.jpeg)
One of the superpowers of augmented and virtual reality is to make the ordinary, extraordinary. And with WebAR and WebVR, you can experience something awesome with ju…
![A Week in WebAR: SEGA’s Space Channel 5, HSBC Bank and Reality Bytes](https://cdn-images-1.medium.com/max/1024/1*P1ixHl0jr0MG-AMTgiDa0A.jpeg)
To promote the virtual reality version of SEGA’s Dreamcast rhythm game “Space Channel 5,” now available with PlayStation®VR (PS4), creative technology agency Mawari, Inc. developed an activation that lets fans preview the game in WebAR.
https://medi…![Introducing the New 8th Wall Project Library Featuring 30+ Projects](https://cdn-images-1.medium.com/max/1024/1*yWTYryCegho_ZRMpo8FPqA.png)
It’s now faster and easier to kickstart your next WebAR or WebVR project with 8th Wall! Over 30 projects have been published to our ne…
![8th Wall Named a Finalist for 2020 SXSW Innovation Awards](https://cdn-images-1.medium.com/max/1024/1*ODYs18OYKZKRdm1DHo84fQ.png)
We’re thrilled to announce 8th Wall has been selected as a finalist in the “XR” category for the 23rd annual SXSW Innovation Awards, taking place on Monday, March 16 at 6:00 pm CT at the Austin Convention Center.
The SXSW Innovation Awards recognize and celebrate the most exciting tech developments …